What level of Illustrator expertise do I need for basic business branding tasks like logos and business cards?
For professional results, you need intermediate-level skills including pen tool proficiency, typography knowledge, and understanding of print specifications. Basic users often create logos that don't scale properly or meet print standards.
How can I tell if a designer actually knows Illustrator well versus just having it on their resume?
Ask to see their source files, not just final designs. Look for organized layers, proper use of symbols and styles, and clean vector paths. Have them explain their process for creating a logo from concept to final delivery.
Can Illustrator handle photo editing and complex layouts, or do I need other tools too?
Illustrator excels at vector graphics, logos, and illustrations but isn't ideal for photo editing (use Photoshop) or complex multi-page layouts (use InDesign). Most professional projects require multiple Adobe tools working together.
How well does Illustrator work with other design tools my team might already be using?
Illustrator integrates seamlessly with other Adobe products and exports to most formats. It works well with Figma, Sketch, and web development workflows, though some translation between vector and raster formats may be needed.
How long does it typically take to complete an Illustrator project like logo design or marketing materials?
A professional logo design process takes 1-3 weeks including revisions, while marketing materials like brochures or flyers typically take 3-7 days. Complex illustrations can take several weeks depending on detail level and revisions.
What ongoing support do I need after an Illustrator project is completed?
You'll need someone available for minor edits, format conversions, and applying designs to new materials. Many businesses keep a designer on retainer for monthly updates, new applications of existing designs, and brand consistency maintenance.