What level of Adobe Express expertise do I need for basic social media marketing?
For basic social media posts and stories, you need someone at intermediate level who understands platform requirements, can set up brand kits, and create consistent templates. A beginner might struggle with brand consistency and platform optimization.
How can I tell if someone actually knows Adobe Express versus just putting it on their resume?
Ask them to explain the difference between Adobe Express and Adobe Spark, show examples of brand kit setup, and demonstrate knowledge of platform-specific design requirements. Look for portfolio pieces that show custom work beyond basic template modifications.
Can Adobe Express handle all my design needs or do I need other tools too?
Adobe Express is great for social media content, simple marketing materials, and basic web pages. However, you'll need additional tools for complex logo design, detailed photo editing, or advanced video production. It's best for quick, template-based professional content.
How well does Adobe Express work with tools we already use like Hootsuite or Mailchimp?
Adobe Express integrates well with social media platforms for direct publishing and works with cloud storage for easy file sharing. While it doesn't have direct integrations with scheduling tools like Hootsuite, the export formats work seamlessly with most marketing platforms.
How long does it take to set up Adobe Express for our brand and create our first campaign?
Setting up brand kits and creating initial templates typically takes 1-2 weeks for a skilled user. A simple social media campaign with 10-15 posts can be created in 2-3 days once the brand foundation is established. More complex campaigns with video content may take 1-2 weeks.
What ongoing support do we need after our Adobe Express setup is complete?
You'll need periodic updates to templates based on seasonal campaigns, new product launches, or brand guideline changes. Most businesses benefit from monthly check-ins to refresh content and quarterly reviews to optimize templates based on performance data.