What level of Attentive expertise do I need for setting up basic e-commerce SMS campaigns?
For basic campaigns like welcome messages and promotional blasts, an intermediate user is sufficient. However, for complex automation flows, segmentation strategies, and compliance management, you'll want someone with advanced expertise who understands customer journey mapping and behavioral triggers.
How can I tell if a candidate actually knows Attentive well versus just having it on their resume?
Ask them to walk through setting up an abandoned cart sequence or explain how they'd segment customers for a back-in-stock campaign. Real experts will discuss compliance considerations, timing strategies, and integration with other marketing channels. They should also be able to share specific performance metrics from campaigns they've managed.
Can Attentive handle customer service conversations or is it just for marketing?
While Attentive excels at marketing automation, it does support two-way messaging for customer service. However, it's not a dedicated customer service platform like Gorgias or Zendesk. Most businesses use it primarily for marketing campaigns and basic customer communications, integrating with dedicated support tools for complex service needs.
How well does Attentive integrate with our existing Shopify store and Klaviyo email campaigns?
Attentive has native integrations with Shopify for customer data and purchase tracking, plus strong integration with Klaviyo for coordinated email and SMS campaigns. You can sync customer segments, trigger campaigns based on email engagement, and create unified customer journeys across both channels.
How long does it typically take to set up Attentive and start seeing results?
Basic setup including compliance configuration and first campaigns takes 1-2 weeks. You'll see initial results within the first month, but building a substantial subscriber list and optimizing automation flows typically takes 2-3 months. Complex migrations from other platforms can take 4-6 weeks depending on data complexity.
What ongoing maintenance does Attentive require after the initial setup is complete?
Expect weekly campaign optimization, monthly performance reviews, and quarterly strategy adjustments. Subscriber list hygiene, compliance monitoring, and seasonal campaign updates require ongoing attention. Most businesses need either a dedicated team member or regular contractor support to maintain optimal performance.
