What level of Edits expertise do I need for basic social media video content vs advanced advertising campaigns?
Basic social content needs intermediate skills - template creation, format optimization, and brand consistency. Advanced advertising campaigns require expert-level knowledge of analytics integration, A/B testing workflows, and understanding how video performance impacts ad delivery and costs.
How can I verify someone actually knows Edits well instead of just claiming experience with video editing?
Ask them to walk you through their template creation process, explain how they use Edits' analytics to improve performance, and show examples of how they've optimized the same content for different Meta platforms. Real expertise shows in workflow efficiency and platform-specific knowledge.
Can Edits replace our current video editing workflow entirely, or are there limitations I should know about?
Edits excels for social media content and Meta platform optimization but has limitations for complex motion graphics, advanced color grading, or long-form content editing. It's best for businesses focused on social video content rather than comprehensive video production needs.
How well does Edits integrate with our existing marketing tools like our CRM or email platform?
Edits integrates seamlessly with Meta Business Suite and Ads Manager, and works well with social media management tools like Hootsuite or Buffer. However, direct CRM or email platform integration is limited - you'll typically export content and upload it to those platforms separately.
How long does it typically take to set up video templates and workflows in Edits for a new campaign?
Basic templates can be created in 2-3 hours, but building comprehensive workflows with approval processes and multiple format variations usually takes 1-2 weeks. Complex brand template libraries for ongoing campaigns might need 3-4 weeks to fully develop and test.
What kind of ongoing maintenance or updates will our Edits setup need after initial implementation?
Expect monthly template updates to align with new Meta features, quarterly performance reviews to optimize workflows based on analytics, and occasional troubleshooting when Meta updates affect functionality. Most businesses need 5-10 hours of maintenance work per month.