What level of GoHighLevel expertise do I need for setting up basic lead generation vs complex automation?
Basic lead capture and email sequences require beginner-level skills and can be set up in a few days. Complex automation with conditional logic, multi-channel campaigns, and custom integrations needs intermediate to advanced expertise and typically takes 2-4 weeks to implement properly.
How can I verify someone actually knows GoHighLevel well beyond just listing it on their resume?
Ask them to walk through a specific workflow they've built, request screenshots of automation they've created, or have them explain how they'd troubleshoot a broken sequence. Real experts can describe the platform's unique features like 'opportunities,' 'conversations,' and 'workflows' in detail.
What are the main limitations of GoHighLevel that I should know about?
GoHighLevel excels at marketing automation and CRM for small to medium businesses, but it's not ideal for complex inventory management, advanced reporting, or enterprise-level customization. It also has limited native integrations compared to platforms like HubSpot, though Zapier fills many gaps.
How well does GoHighLevel integrate with tools I'm already using like my accounting software or existing website?
GoHighLevel integrates well with popular tools through Zapier, webhooks, and direct integrations. Common connections include Stripe for payments, Google/Facebook for ads, and Calendly for scheduling. However, complex integrations with custom software may require API development work.
How long should I expect a typical GoHighLevel setup or migration project to take?
Basic setup with simple funnels and automation takes 1-2 weeks. Complete migration from another CRM with custom workflows typically requires 4-6 weeks. Complex multi-location or agency white-label implementations can take 6-12 weeks depending on customization needs.
What kind of ongoing support will I need after my GoHighLevel system is set up?
Expect to need monthly optimization and maintenance, especially for automation troubleshooting and performance monitoring. Most businesses benefit from quarterly strategy reviews to add new workflows or improve conversion rates. The platform updates frequently, so ongoing training is valuable.