What level of Instagram Business expertise do I need for setting up basic shopping features versus running complex ad campaigns?
Basic shopping setup requires intermediate skills - understanding product catalogs, Meta Commerce Manager, and approval processes. Complex ad campaigns need advanced expertise in audience targeting, conversion optimization, and Meta's advertising ecosystem. For most businesses, you want someone who can handle both, as they work together for best results.
How can I tell if someone actually knows Instagram Business well versus just having a personal Instagram account?
Ask them to walk through setting up Instagram Shopping, explain Meta pixel implementation, or discuss specific ad optimization strategies. Real experts will mention technical details like catalog feeds, conversion APIs, and campaign bidding strategies. They should also understand business metrics like ROAS and cost per acquisition, not just engagement rates.
Can Instagram Business actually drive sales, or is it just for brand awareness?
Instagram Business absolutely drives direct sales through Instagram Shopping, checkout features, and targeted advertising. However, it requires proper setup of product catalogs, conversion tracking, and strategic ad campaigns. Many businesses mistake posting pretty pictures for Instagram marketing - the real power is in the e-commerce integration and advertising tools.
How does Instagram Business work with other marketing tools we're already using?
Instagram integrates well with most e-commerce platforms like Shopify and WooCommerce for product catalogs, with email tools like Klaviyo for retargeting, and with analytics tools like Google Analytics for tracking. The Meta pixel connects Instagram campaigns to your website data, and the API allows integration with CRM systems for customer management.
How long does it take to set up Instagram Business properly and start seeing results?
Basic business account setup takes a few days, but Instagram Shopping setup can take 1-2 weeks due to catalog review processes. Effective ad campaigns typically need 2-4 weeks to optimize and show consistent results. A complete Instagram Business strategy with shopping integration, ad campaigns, and content systems usually takes 4-6 weeks to implement properly.
What ongoing maintenance does Instagram Business require after initial setup?
Instagram requires regular attention - algorithm changes affect organic reach, ad campaigns need ongoing optimization, product catalogs need updates, and Meta frequently releases new features. Expect to need someone monitoring performance weekly, updating campaigns monthly, and staying current with platform changes. It's not a set-it-and-forget-it platform.