What level of Loom expertise do I need for basic team communication versus building a customer training program?
Basic team communication needs someone who understands recording quality and can create engaging 2-3 minute videos. Customer training programs require intermediate to advanced skills - someone who can structure learning sequences, use analytics to track completion, and create scalable templates that maintain quality across multiple creators.
How can I tell if someone actually knows Loom well versus just having used it casually?
Ask them to walk through their process for creating a video series, not just a single recording. Real expertise shows in their approach to organization, their understanding of viewer engagement metrics, and their ability to explain when video works better than other communication methods. Look for specific examples of how they've used analytics to improve their content.
Can Loom replace our current training platform or is it just for quick messages?
Loom excels at async video communication and can absolutely support training programs, but it's not a full learning management system. It doesn't have quizzes, certificates, or complex course structures. It's perfect for creating engaging training content that you can organize in workspaces, but you might need it alongside other tools for comprehensive training programs.
How well does Loom work with our existing tools like Slack, Salesforce, or our help desk?
Loom integrates smoothly with most business tools through direct integrations and embeds. You can share videos directly in Slack, embed them in Salesforce records, include them in help desk responses, and add them to documents in Google Workspace or Notion. The key is having someone who understands how to build these integrations into actual workflows.
How long does it take to set up Loom workflows for our team or create a video library?
Basic team setup and training takes 1-2 weeks. Building a comprehensive video library or customer training program typically takes 4-8 weeks depending on content volume. The ongoing time investment is usually 2-4 hours per week for maintenance and new content creation, but this varies based on your video communication goals.
After someone sets up our Loom workflows, how much ongoing support will we need?
Most Loom implementations need minimal ongoing technical support since the platform is user-friendly. However, you'll likely want quarterly check-ins to review analytics, optimize content based on engagement data, and train new team members. The biggest ongoing need is usually content strategy - helping decide what new videos to create and keeping existing content updated.
